PRODUCT COMPLETION REPORT

Deliverables

This project will be to improve a local business’ online presence to portray it as a successful and attractive company to potential consumers. This will be achieved mostly through social media marketing channels such as Facebook and Instagram. Secondary objectives include strengthening other local businesses through hotel promotions and aiming to improve the business’ search engine optimization.

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Above are some screenshots of my efforts and their descriptions in order. These are their descriptions:

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1. Although the Facebook pages for the two hotels (The Best Western Town & Country and the Best Western Plus) were already created, they were very empty and not maintained. This is the current profile view of the Best Western Plus after profile and cover photos were submitted.

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2. Self-promotion was a great and necessary tool to promote the hotel, but the best way to attract people to a hotel is through promotion the local area. This post specifically promoted Zion National Park, one of the primary tourist attractions in Southern Utah.

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3. On top of standard Facebook posts, paid advertising was a huge part in getting some real traction to the hotel's Facebook pages. This post was to attract guests during the holiday season, however it was prepared as early as late October.

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4. Results from the paid-posts were great! The amount of page likes increased greatly and the best part was that paid advertising produced a good amount of organic reach for future posts.

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5. This promotional post was for the Town & Country. The specific target audience was for people who wanted a romantic getaway, or of course friends of those people. By asking people to share this page in order to win, the post was able to reach a more organic audience too.

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6. Instagram was another good idea to promote the hotel to a whole new audience. Next to the National Parks, the Utah Shakespeare Festival is Cedar City's main tourist attraction and it really brings a large number of hotel guests to town. By focusing on the festival, we were able to reach the correct audience of people.

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7. This post was promoting the Red Rock Film festival in town. It was an Instagram post for the Best Western Plus.

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8. My personal favorite types of post were those promoting local businesses. It really benefits the business itself and the guests coming into town wanting to know good places to eat. This post was for Pork Belly's.

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9. Southern Utah University also brought in many guests to hotels for various reasons. It was enough traffic to justify creating a discount for families of SUU football players for football games.